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The American Library Association recently developed a new toolkit named "Advocating in a Tough Economy". In case you don't know what a toolkit (in regards to library terminology) is...it's basically references/ideas to help you make your job easier. In this specific toolkit, ALA has given us "tools" on how we can support libraries in different community capacities. They address issues like how one should approach the media and local government officials, what to say or what to wear at meetings, etc, etc. I highly recommend it to those who are trying to find ways to sing the praises of the library!!! I like to remember the 3 P's---Preparation, Practice and Passion. The last P is my favorite because it is the selling point for any audience. It is utimately what shines through...:)